A press sheet and a 12 second loop film for The IMC Machine by Forrest Good PLLC in San AntonioTexas. The IMC Machine turns one creative brief into researched campaign copysocial graphicsa short film and a press

Campaign Review

A press sheet and a 12 second loop film for The IMC Machine by Forrest Good PLLC in San AntonioTexas. The IMC Machine turns one creative brief into researched campaign copysocial graphicsa short film and a press

A press sheetand a 12 second loop filmfor The IMC Machineby Forrest Good PLLCin San AntonioTexas.The IMC Machine turnsone creative briefinto researched campaign copysocial graphicsa short film and a press

A press sheet and a 12 second loop film for The IMC Machine by Forrest Good PLLC in San Antonio, Texas. The IMC Machine turns one creative brief into researched campaign copy, social graphics, a short film and a press at imcmachine.com.

This sheet is the tracker and to do list the operator uses for analytics and distribution after approval.

Approval pending. Distribution begins after sign-off.

1. Status Desk

Where this campaign stands and what needs action next. Start here.

Zero of zero channels live

0 Live
Posted, with its live link and posted time recorded.
0 Ready
Approved and ready to post.
0 Pending
Waiting on approval.
0 Held
Waiting on copy or a correction before it posts.
What needs action next
  1. Press release waiting on the writer. It appears on the Copy Desk when the writing stage delivers it.
  2. Campaign copy needs another writing attempt. The subscription writer reported tool activity, so its answer was set aside. Choose Retry Writing in the Studio.
  3. Eight art formats needs a new render. The renderer reported: forbidden text "IMC" would be printed into a public asset: Poster Portrait, Facebook Feed, Instagram Square, Instagram Story, LinkedIn Feed, Press Page / Open Graph, Email Header and YouTube Thumbnail. See the Art Desk.
  4. Type proofs held until the audience research completes. Review them on the Art Desk, and approve them once the research lands.
  5. Campaign film held until the audience research is complete.
  6. Facts review pending. Confirm this checklist item in the Studio: Campaign Facts Reviewed.
  7. Name the press contact under Campaign Contact in the Studio with a name, an email address and a phone number. The contact card on the Record Desk prints them.
  8. List the distribution channels in the Studio. The roster on the Distribution Desk fills from them.

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2. Distribution Desk

The single numbered roster of every channel, with status, posted date and live link. Every other desk points here.

Distribution channels appear here once the campaign workspace lists them.

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3. Copy Desk

The approved words, one block per channel, ready to publish exactly as written.

The Story

Press Release

Press release waiting on the writer. It appears here when the writing stage delivers it.

Campaign copy is with the writer. Finished copy appears here when the writing stage completes.

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4. Art Desk

The proof wall. Every rendered graphic and film, each shown once, with its format and render status.

Type proofs render from the verified brief while the audience research is pending. Each one is held for review until the research completes.

Art Direction Note: Facts arranged like a timetable: a strict grid, one signal color, and the information as the beauty.

Campaign media is in production. Finished graphics and films appear here as each one is attached.

  • Eight art formats needs a new render. The renderer reported: forbidden text "IMC" would be printed into a public asset: Poster Portrait, Facebook Feed, Instagram Square, Instagram Story, LinkedIn Feed, Press Page / Open Graph, Email Header and YouTube Thumbnail.
  • Campaign film held until the audience research is complete.

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5. Record Desk

The verified record behind the campaign: facts, research and its citations, credits and contacts.

Jump to the research findings and their references

Location
imcmachine.com.

Credits

Credits print here as the campaign's photographs, graphics and films are attached.

Audience Rationale

People expressing interest in the campaign subject: Interest is a proposed selection criterion, not an inferred trait or a measured audience size. Existing opted-in audience, if available: Confirm that an appropriate permission-based audience exists before choosing this segment.

Research Findings

Findings print here as the research stage records them.

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