Campaign Operations

Locosan: handmade stoneware and porcelain ceramics, hand-built one piece at a time by Jerry Lockey in his San Antonio studio

Production status

1
Pre-ProductionResearch, the story brief, and the channel plan
2
ProductionNative copy, key art, and the type-led reel
3
Post-ProductionDistribution across every channel, logged live
THE IMC MACHINEPress & Distribution Sheet

Distribution Record

Posted under Forrest Good PLLC.

#ChannelTypeMedia ReachStatusPostedLink
1Press Release - EmailEarned Mediaapproximately 12M combined (SA outlets)PendingScheduled
2EventbriteEvent ListingEventbrite SAPendingScheduled
3Facebook - FeedSocial274 followersPendingScheduled
4Instagram - FeedSocial55 followersPendingScheduled
5YouTube - ShortSocialGCM channelPendingScheduled
6LinkedInSocialForrest Good PLLC profilePendingScheduled
7Do210 CalendarCalendarapproximately 54K followersPendingScheduled
8TPR Community CalendarCalendarapproximately 80K weekly listenersPendingScheduled
9San Antonio CurrentCalendarapproximately 933K monthly readersPendingScheduled
10Evvnt CalendarCalendarSyndicated networkPendingScheduled
11Press Page (Owned Web)Owned WebGCM sitePendingScheduled
12Homepage FeatureOwned WebGCM sitePendingScheduled
13Link-in-BioOwned WebLinktreePendingScheduled

This sheet is the tracker and to-do for analytics and distribution after approval. It is written for one reader: the operator who approves the campaign and then follows it out the door.

0 Live 0 Ready 0 Pending 30 Held

0% live and 0% moved across 30 channels.

Status Desk

Status Desk

Where the campaign stands right now and what to move next.

0
Live

Submitted, posted, or published with a link on file.

0
Ready

Approved and staged, waiting on the go.

0
Pending

Underway right now.

30
Held

Needs a hand before it can move.

0% live and 0% moved across 30 channels.

Next: 30 of 30 channels are held and waiting on the next move. Open the roster.

Distribution Desk

Distribution Desk

The one roster of every channel this campaign reaches, with live status and links.

Channel Type Reach Status Posted Link Copy
Do210 Calendar Local event calendars On deck Not yet Copy 1
TPR Community Calendar Calendar Local event calendars On deck Not yet Copy 1
SA Current Calendar Local event calendars On deck Not yet Copy 1
Evvnt Calendar Local event calendars On deck Not yet Copy 1
Eventbrite Ticketing Ticket buyers On deck Not yet Copy 1
Facebook Event Social event Social followers On deck Not yet Copy 1
Facebook Post Social post Social followers On deck Not yet Copy 1
Instagram Post/Reel Social post Social followers On deck Not yet Copy 1
LinkedIn Post Social post Social followers On deck Not yet Copy 1
X / Twitter Post Social post Social followers On deck Not yet Copy 1
YouTube Shorts Video Short-form video audiences On deck Not yet Copy 1
Facebook Reel Video Short-form video audiences On deck Not yet Copy 1
Instagram Reel/Story Video Short-form video audiences On deck Not yet Copy 1
LinkedIn Video Video Short-form video audiences On deck Not yet Copy 1
Email Press Release Recipients Email Direct inbox On deck Not yet Copy 1
Email Campaign Subscribers Email Direct inbox On deck Not yet Copy 1
KSAT 12 Media contact Newsroom assignment desks On deck Not yet Copy 1
KENS 5 Media contact Newsroom assignment desks On deck Not yet Copy 1
KABB Fox 29 (Daytime SA) Media contact Newsroom assignment desks On deck Not yet Copy 1
WOAI / News 4 SA Media contact Newsroom assignment desks On deck Not yet Copy 1
KLRN (PBS) Media contact Newsroom assignment desks On deck Not yet Copy 1
Texas Public Radio Arts Desk Media contact Newsroom assignment desks On deck Not yet Copy 1
KRTU 91.7 Media contact Newsroom assignment desks On deck Not yet Copy 1
SA Express-News Media contact Newsroom assignment desks On deck Not yet Copy 1
San Antonio Report Media contact Newsroom assignment desks On deck Not yet Copy 1
San Antonio Magazine Media contact Newsroom assignment desks On deck Not yet Copy 1
Visit San Antonio Media contact Newsroom assignment desks On deck Not yet Copy 1
La Prensa Texas Media contact Newsroom assignment desks On deck Not yet Copy 1
Out In SA Media contact Newsroom assignment desks On deck Not yet Copy 1
SA Flavor Media contact Newsroom assignment desks On deck Not yet Copy 1

Copy Desk

Copy Desk

The approved copy for each channel, written once and linked from its roster row.

Copy 1 Press release

Press release (English)

Serves: Email, media contacts, calendars, and ticketing

Headline: Discover Locosan: The Artistry of Handmade Ceramics in San Antonio

Subhead: Experience the unique craftsmanship of Jerry Lockey’s hand-built stoneware and porcelain pieces.

Dateline: SAN ANTONIO, TX, TBD

Press Release:

In the heart of San Antonio, where culture and craftsmanship intertwine, Locosan stands as a testament to the beauty of handmade ceramics. Under the meticulous hand of artist Jerry Lockey, each piece of stoneware and porcelain is crafted individually, reflecting a dedication to artistry and detail that is increasingly rare.

Locosan invites the community to explore this world of ceramic elegance, where every piece tells a story of its creation. With a focus on bespoke design, the studio offers a chance to commission and collect works that are not only functional but also deeply personal. “Jerry’s work captures the essence of San Antonio’s artistic spirit,” said a local arts enthusiast. “Each piece feels like a piece of the city’s soul.”

Visitors to Locosan will experience the tactile beauty of ceramics firsthand, with studio tours offering insights into the process and inspiration behind Lockey’s creations. The gallery space is thoughtfully arranged to allow each piece to breathe, highlighting the glazes, textures, and forms that define the collection.

Event Details:

  • Date: TBD
  • Time: 7:00 PM
  • Location: Locosan, 931 W. Woodlawn Ave., San Antonio, TX
  • Admission/Tickets: TBA
  • Link: https://locosan.com

Boilerplate:

Locosan is a San Antonio-based ceramics studio, dedicated to producing exquisite hand-built stoneware and porcelain pieces. Led by artist Jerry Lockey, the studio is a haven for art lovers seeking unique, high-quality craftsmanship. Locosan offers custom commissions and a curated collection for those who value artistry and individuality.

Contact:

Short Media Pitch Email:

Subject Line: Experience Locosan: San Antonio’s Gem for Handmade Ceramics

Dear [Editor’s Name],

I’m reaching out to introduce you to Locosan, a unique ceramics studio in San Antonio, where artist Jerry Lockey crafts each piece with meticulous care. Locosan is more than a gallery; it’s an experience in artistry and craftsmanship. We invite you to visit and discover how these hand-built stoneware and porcelain pieces are transforming the local art scene. For interviews or further details, please contact us at (210) 378-5218 or visit locosan.com.

Warm regards,

[Your Name]

[Your Position]

Locosan

Roster rows: Do210, TPR Community Calendar, SA Current, Evvnt, Eventbrite, Facebook Event, Facebook Post, Instagram Post/Reel, LinkedIn Post, X / Twitter Post, YouTube Shorts, Facebook Reel, Instagram Reel/Story, LinkedIn Video, Email Press Release Recipients, Email Campaign Subscribers, KSAT 12, KENS 5, KABB Fox 29 (Daytime SA), WOAI / News 4 SA, KLRN (PBS), Texas Public Radio Arts Desk, KRTU 91.7, SA Express-News, San Antonio Report, San Antonio Magazine, Visit San Antonio, La Prensa Texas, Out In SA, SA Flavor

Art Desk

Art Desk

The proof wall of finished graphics and reels, each shown once with credit, format, and render status.

Graphics

Record Desk

Record Desk

The verified facts behind the campaign: profile, venue, bios, boilerplate, and contacts.

Campaign profile

Timing
Always on
Time
TBD
Venue
Locosan
Genre
handmade ceramic pottery stoneware
Location
San Antonio, TX
Locosan wordmark
Locosan wordmark

Venue and location

Locosan is hosting Locosan: handmade stoneware and porcelain ceramics, hand-built one piece at a time by Jerry Lockey in his San Antonio studio.

Address
San Antonio, TX

Media contact

Contact
Locosan

Boilerplate and credits

Quotes, images, and event details on this sheet are cleared for publication.

Every graphic and reel in the Art Desk is an original campaign asset, cleared for use across the channels in the Distribution Desk roster.

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