The IMC Machine

Campaign Review

The IMC Machine

One Brief Becomesa Whole Campaign

Forrest Good PLLC

This sheet is the tracker and to do list the operator uses for analytics and distribution after approval.

Open the Status Desk Read the Press Release

Approval pending. Distribution begins after sign-off.

1. Status Desk

Where this campaign stands and what needs action next. Start here.

Zero of one channel live

0 Live
Posted, with its live link and posted time recorded.
0 Ready
Approved and ready to post.
1 Pending
Waiting on approval.
0 Held
Waiting on copy or a correction before it posts.
What needs action next
  1. Commissioned research waits on readable public pages. Review the Research Target Sources in the Studio.
  2. Campaign film waiting on a complete film treatment.
  3. Facts review pending. Confirm this checklist item in the Studio: Campaign Facts Reviewed.
  4. Name the press contact under Campaign Contact in the Studio with a name, an email address and a phone number. The contact card on the Record Desk prints them.
  5. Approve the one channel at Pending: proof the copy on the Copy Desk and the art on the Art Desk, then sign off in the Studio. Distribution begins after sign-off.

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2. Distribution Desk

The single numbered roster of every channel, with status, posted date and live link. Every other desk points here.

#ChannelTypeRecorded ReachStatusPostedLive Link
01 Media PitchCopy 01 Earned media pitch Recorded after the pitch goes out Pending Recorded at posting Recorded at posting

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3. Copy Desk

The approved words, one block per channel, ready to publish exactly as written.

The Story

Press Release

The IMC Machine Turns One Campaign Brief Into a Whole Set of Materials

SAN ANTONIO, Texas: Forrest Good PLLC has built The IMC Machine, a campaign production platform that takes one verified brief and prepares research, press, social, email, design, audio, video and campaign proof from that single source record.

The platform's Creative Studio is described on its site as a system that connects source material, tasks and approvals in one place, with AI helping prepare the work and people deciding what happens next. The site calls this approach Human Governed, meaning approval for any finished material stays with an accountable person rather than resting with the software alone.

The IMC Machine offers three published starting points for a new user. A catalog lists more than 250 defined platform and studio offers with starting prices shown. A single 700 dollar working session brings one decision to a focused review. A subscription begins at 500 dollars a month plus a separately defined setup scope. Several of the platform's sixteen listed destinations are marked beta, partial or controlled pilot, while the Creative Studio and the Live Event Production Hub are listed as current.

Julie Good, a San Antonio creative director who founded Forrest Good PLLC in 2012, says she built The IMC Machine to carry work she had spent years doing by hand for arts venues, bands, restaurants and small law offices.

"The flagship of Forrest Good PLLC is a media operations platform I built entirely myself using OpenAI's ChatGPT, Anthropic's Claude, and Google's Gemini."

Forrest Good PLLC is a San Antonio strategic communication and creative studio founded by Julie Good in 2012, serving arts organizations, small businesses, live music venues, law offices and nonprofits with brand, website, media production and campaign work. The IMC Machine is the agency's flagship production platform.

Media contact: Forrest Good PLLC, San Antonio, Texas. juliegood@forrestgoodpllc.com

01 Media Pitch

Publishes to roster row 01, Media Pitch.

Story idea for San Antonio business and creative industry desks: a local creative director built her own campaign production software. Julie Good, founder of Forrest Good PLLC, says on her studio page that she built The IMC Machine, a media operations platform now running her agency's live events, arts and legal evidence work, entirely herself using ChatGPT, Claude and Gemini, after years of doing the same production work by hand for arts organizations and small law offices. The platform's Creative Studio takes one verified record and prepares research, press, social, email, design, audio, video and campaign proof, with a stated human governed approval step. A press sheet, product stills and a short loop film are available for review. Happy to set up a walkthrough.

Supporting Copy

Copy the writer delivered beyond the roster, numbered S1 onward and ready for the operator to place on a channel.

S1 Facebook

Ready for the operator to place on a channel.

San Antonio arts organizations and small businesses: your next campaign can start from one brief. The IMC Machine, built by Forrest Good PLLC, connects research, press, social, email, design, audio and video to a single verified record, with a person approving every step. Explore The Creative Studio at imcmachine.com.
S2 Instagram

Ready for the operator to place on a channel.

One brief. A whole campaign. The IMC Machine turns a single verified record into research, press, social, email, design, audio and video, all approved by a person before anything goes out. Explore The Creative Studio at imcmachine.com. #TheIMCMachine #GoodCreativeMedia #SanAntonio
S3 X

Ready for the operator to place on a channel.

One brief becomes a whole campaign. The IMC Machine preps research, press, social, email, design, audio and video from one verified record, with a person approving every step. imcmachine.com
S4 Email

Ready for the operator to place on a channel.

Your organization already writes the brief. The IMC Machine turns that one verified record into research, press, social, email, design, audio, video and campaign proof, with a person approving every step. Begin with the catalog, a single working session, or a subscription tier, whichever fits the decision in front of you today. Explore The Creative Studio at imcmachine.com.

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4. Art Desk

The proof wall. Every rendered graphic and film, each shown once, with its format and render status.

Art Direction Note: Show the thing working. Real screens, real stills, a system grid, and one plain promise.

9 Images · 0 Videos · 9 Attached for Review

Layout check: all 8 files passed before upload.

  • Campaign film waiting on a complete film treatment.

Social and Web Graphics

Press Page / Open Graph proof
Press Page / Open Graph1200x630Attached for Review

Type composition, no photograph.

Made in IMC Studio, the in house type composer.

Open Asset
Instagram Square proof
Instagram Square1080x1080Attached for Review

Type composition, no photograph.

Made in IMC Studio, the in house type composer.

Open Asset
Instagram Story proof
Instagram Story1080x1920Attached for Review

Type composition, no photograph.

Made in IMC Studio, the in house type composer.

Open Asset
Facebook Feed proof
Facebook Feed1200x1500Attached for Review

Type composition, no photograph.

Made in IMC Studio, the in house type composer.

Open Asset
LinkedIn Feed proof
LinkedIn Feed1200x1200Attached for Review

Type composition, no photograph.

Made in IMC Studio, the in house type composer.

Open Asset
YouTube Thumbnail proof
YouTube Thumbnail1280x720Attached for Review

Type composition, no photograph.

Made in IMC Studio, the in house type composer.

Open Asset
Campaign Contact Sheet proof
Campaign Contact Sheet1600x1200Rendered for Review

Type composition, no photograph.

Made in IMC Studio, the in house type composer.

Open Asset

Email Graphics

Email Header proof
Email Header1200x480Attached for Review

Type composition, no photograph.

Made in IMC Studio, the in house type composer.

Open Asset

Posters and Print

Poster Portrait proof
Poster Portrait1080x1350Attached for Review

Type composition, no photograph.

Made in IMC Studio, the in house type composer.

Open Asset

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5. Record Desk

The verified record behind the campaign: facts, research and its citations, credits and contacts.

Jump to the research findings and their references

Credits

  1. Graphics: type compositions from the campaign's own words for The IMC Machine, no photograph.

Audience Rationale

San Antonio Arts Organizations and Small Businesses Assembling Their Own Campaigns: The client brief names this group directly, and Forrest Good PLLC's own site describes serving a similar mix of arts venues, bands, restaurants and small offices, suggesting a real if unverified fit. People expressing interest in the campaign subject: Interest is a proposed selection criterion, not an inferred trait or a measured audience size. Existing opted in audience, if available: Confirm that an appropriate permission based audience exists before choosing this segment.

Research Findings

Numbered findings from the campaign research. Superscript numbers cite the references that follow.

  1. Julie Good, a San Antonio creative director, states she built The IMC Machine herself using ChatGPT, Claude and Gemini, after years doing the same production work by hand for arts and legal clients.1
  2. The client identifies the target audience as San Antonio arts organizations and small businesses that need campaign materials.2

Open the full research study. It holds the audience report, the SWOT and the measurement plan.

References

  1. Forrest Good PLLC, Julie Good https://juliegood.com/gcm/

    Publication date to confirm. Retrieved Sept. 30, 2026.

    Population: Visitors to Julie Good's personal studio page. Limitations: Fetched page excerpt only. Pricing and service claims are self published.

  2. Current campaign brief supplied by the operator

    Client supplied.

    Population: This campaign only, no audience sample. Limitations: Brief statements are client supplied. They are not independent audience research or measured campaign results.

Sources and Production Notes

Brand Guide

Campaign Thought

Brand: The IMC Machine Client: Forrest Good PLLC Campaign Title: One Brief Becomes a Whole Campaign Make a product press sheet and a 12 second loop film for The IMC Machine, the campaign production app from Good

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