The IMC Machine

Campaign Review

The IMC Machine

One Brief Becomesa Whole Campaign

Forrest Good PLLC

This sheet is the tracker and to do list the operator uses for analytics and distribution after approval.

Open the Status Desk Read the Press Release

Approval pending. Distribution begins after sign-off.

1. Status Desk

Where this campaign stands and what needs action next. Start here.

Zero of one channel live

0 Live
Posted, with its live link and posted time recorded.
0 Ready
Approved and ready to post.
1 Pending
Waiting on approval.
0 Held
Waiting on copy or a correction before it posts.
What needs action next
  1. Commissioned research waits on readable public pages. Review the Research Target Sources in the Studio.
  2. Facts review pending. Confirm this checklist item in the Studio: Campaign Facts Reviewed.
  3. Name the press contact under Campaign Contact in the Studio with a name, an email address and a phone number. The contact card on the Record Desk prints them.
  4. Approve the one channel at Pending: proof the copy on the Copy Desk and the art on the Art Desk, then sign off in the Studio. Distribution begins after sign-off.

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2. Distribution Desk

The single numbered roster of every channel, with status, posted date and live link. Every other desk points here.

#ChannelTypeRecorded ReachStatusPostedLive Link
01 Media PitchCopy 01 Earned media pitch Recorded after the pitch goes out Pending Recorded at posting Recorded at posting

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3. Copy Desk

The approved words, one block per channel, ready to publish exactly as written.

The Story

Press Release

One Brief Becomes a Whole Campaign

SAN ANTONIO, Texas: Forrest Good PLLC is inviting San Antonio arts organizations and small businesses to look at The IMC Machine, the studio's own campaign production platform, and see how a single brief becomes a connected set of press, social, email and video materials.

Forrest Good PLLC was founded in San Antonio in 2012 by Julie Good, whose earlier career in music, media, writing and education shaped the practical focus of the studio. According to the studio's own site, Julie Good built The IMC Machine herself, orchestrating OpenAI's ChatGPT, Anthropic's Claude and Google's Gemini, after years of doing the same production work by hand for arts venues, bands, restaurants and law offices. The platform's Creative Studio is described on its site as a system that can turn one verified record into research, press, social, email, design, audio, video, web, approvals and campaign proof.

The IMC Machine organizes that work around six stages the site names Book It, Build It, Sell It, Run It, Capture It and Share It. The site states plainly that AI helps prepare the work while people keep the decisions, a line the studio repeats as Human Governed, meaning approval stays with accountable people. Forrest Good PLLC offers three ways to begin exploring the platform and the studio's broader services: a public catalog of more than 250 defined offers with published starting prices, a single working session priced at $700, and ongoing subscriptions that begin at $500 a month plus a separate onboarding scope.

Forrest Good PLLC is a San Antonio strategic communication and creative studio founded in 2012 by Julie Good. The studio provides web design, brand and graphic design, media production, AI and automation, strategic communication and instructional design for arts organizations, small businesses, law offices and nonprofits, and built The IMC Machine as its flagship production platform.

Press contact: Julie Good, Forrest Good PLLC, juliegood@forrestgoodpllc.com.

01 Media Pitch

Publishes to roster row 01, Media Pitch.

For editors covering San Antonio small business and creative industry news: Forrest Good PLLC, a San Antonio studio founded in 2012 by Julie Good, built its own campaign production platform, The IMC Machine, using ChatGPT, Claude and Gemini. The platform turns one client brief into a connected set of press, social, email and video materials, while keeping final approval with people rather than automation. This may interest readers tracking how small local agencies are building their own AI assisted tools rather than buying off the shelf software. Available for an interview with Julie Good at juliegood@forrestgoodpllc.com.

Supporting Copy

Copy the writer delivered beyond the roster, numbered S1 onward and ready for the operator to place on a channel.

S1 Facebook

Ready for the operator to place on a channel.

San Antonio arts organizations and small businesses: see how one campaign brief becomes press materials, social content, email and a short film with The IMC Machine. Source material, tasks and approvals stay connected in one place, and a person decides what happens next. Explore the platform at imcmachine.com.
S2 Instagram

Ready for the operator to place on a channel.

One brief. A whole campaign. The IMC Machine turns a single verified record into press, social, email and video, with people approving every step. Explore it at imcmachine.com.
S3 YouTube

Ready for the operator to place on a channel.

One brief becomes a whole campaign. See how The IMC Machine connects press, social, email and video from a single source record. Explore it at imcmachine.com.
S4 LinkedIn

Ready for the operator to place on a channel.

Forrest Good PLLC built The IMC Machine to solve a practical problem many small organizations share: campaign materials scattered across too many tools. One verified brief now produces research, press, social, email, design and video from a connected workflow, with human approval built in at every stage. Learn more at imcmachine.com.
S5 Email

Ready for the operator to place on a channel.

Subject: One Brief. A Whole Campaign. Preview: See how The IMC Machine turns one brief into press, social, email and video. San Antonio arts organizations and small businesses often need a press sheet, a social set, an email and a short film for the same piece of work, built from scratch each time. The IMC Machine, the campaign production platform built by Forrest Good PLLC, keeps a campaign's source material, tasks and approvals connected in one place, so one verified brief can become research, press, social, email, design and video, with a person deciding what happens next at every stage. Explore the platform and see where your own campaign work could begin at imcmachine.com.
S6 SMS

Ready for the operator to place on a channel.

One brief. A whole campaign. See how The IMC Machine connects press, social, email and video: imcmachine.com

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4. Art Desk

The proof wall. Every rendered graphic and film, each shown once, with its format and render status.

Art Direction Note: Show the thing working. Real screens, real stills, a system grid, and one plain promise.

9 Images · 1 Video · 10 Attached for Review

Layout check: all 8 files passed before upload.

Campaign Films

Vertical MP4 Reel1080x1920 · 12 SecondsRendered for Review
Technical Checks
Passed
Layout/Copy Checks
Passed
Creative Review
Human Review Pending
Film QA Receipt

21 Checks Passed · 12 Seconds · Target 12 Seconds · Seamless Loop

Human creative, factual and sound review remains pending.

Film source: designed background, type and motion over 4 campaign graphics.

Music: “Shooby Dooba Upbeat Fun” by dirtyflint, licensed through Envato Elements.

Made in IMC Studio with Remotion.

Open AssetDownload Captions

Social and Web Graphics

Press Page / Open Graph proof
Press Page / Open Graph1200x630Attached for Review

Type composition, no photograph.

Made in IMC Studio, the in house type composer.

Open Asset
Instagram Square proof
Instagram Square1080x1080Attached for Review

Type composition, no photograph.

Made in IMC Studio, the in house type composer.

Open Asset
Instagram Story proof
Instagram Story1080x1920Attached for Review

Type composition, no photograph.

Made in IMC Studio, the in house type composer.

Open Asset
Facebook Feed proof
Facebook Feed1200x1500Attached for Review

Type composition, no photograph.

Made in IMC Studio, the in house type composer.

Open Asset
LinkedIn Feed proof
LinkedIn Feed1200x1200Attached for Review

Type composition, no photograph.

Made in IMC Studio, the in house type composer.

Open Asset
YouTube Thumbnail proof
YouTube Thumbnail1280x720Attached for Review

Type composition, no photograph.

Made in IMC Studio, the in house type composer.

Open Asset
Campaign Contact Sheet proof
Campaign Contact Sheet1600x1200Rendered for Review

Type composition, no photograph.

Made in IMC Studio, the in house type composer.

Open Asset

Email Graphics

Email Header proof
Email Header1200x480Attached for Review

Type composition, no photograph.

Made in IMC Studio, the in house type composer.

Open Asset

Posters and Print

Poster Portrait proof
Poster Portrait1080x1350Attached for Review

Type composition, no photograph.

Made in IMC Studio, the in house type composer.

Open Asset

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5. Record Desk

The verified record behind the campaign: facts, research and its citations, credits and contacts.

Jump to the research findings and their references

Credits

  1. Graphics: type compositions from the campaign's own words for The IMC Machine, no photograph.
  2. Film source: designed background, type and motion over 4 campaign graphics.
  3. Music: “Shooby Dooba Upbeat Fun” by dirtyflint, licensed through Envato Elements.

Campaign Idea

One campaign brief, written once, becomes the press release, the social set, the email and the twelve second film an organization needs, with a person reviewing and approving every piece before anything goes out.

Audience Rationale: San Antonio arts organizations and small businesses named in this brief already assemble their own press, social and email materials without a dedicated marketing department. The source pages describe a studio built from that exact workflow, one verified record producing research, press, social, email, design, audio, video and campaign proof together. The campaign leads with consolidation and human approval rather than a generic AI pitch, because that is the specific, checkable benefit the source pages themselves describe.

Research Findings

Numbered findings from the campaign research. Superscript numbers cite the references that follow.

  1. Julie Good, a San Antonio creative director, states she built The IMC Machine herself using ChatGPT, Claude and Gemini, after years doing the same production work by hand for arts and legal clients.1
  2. The client identifies the target audience as San Antonio arts organizations and small businesses that need campaign materials.2

Open the full research study. It holds the audience report, the SWOT and the measurement plan.

References

  1. Forrest Good PLLC, Julie Good https://juliegood.com/gcm/

    Publication date to confirm. Retrieved Sept. 30, 2026.

    Population: Visitors to Julie Good's personal studio page. Limitations: Fetched page excerpt only. Pricing and service claims are self published.

  2. Current campaign brief supplied by the operator

    Client supplied.

    Population: This campaign only, no audience sample. Limitations: Brief statements are client supplied. They are not independent audience research or measured campaign results.

Sources and Production Notes

Brand Guide

Campaign Slogan

One Brief. Every Asset You Need.

Campaign Thought

Plan the work. Keep the team in sync.

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