Numbered findings from the campaign research. Superscript numbers cite the references that follow.
Publication date to confirm. Retrieved Oct. 21, 2026.
Population: Criminal defense attorneys, law students and first-year lawyers invited to the program. Limitations: The printed poster lists the October 15 early rate; the event page extended it to October 18 and it has now closed.
Publication date to confirm. Retrieved Oct. 21, 2026.
Population: Active State Bar of Texas members. Limitations: States the annual 15-hour requirement and the birth-month compliance year; no attendance data.
Audience Strategy
Planning report for review. Superscript numbers cite the references below; hypotheses are proposals to test. Verified campaign reach and audience results live in the distribution record, apart from this planning report.
Evidence informs these planning decisions. Open questions stay open until evidence answers them, and results and event confirmation come from the campaign record.
Relevant to this campaign
Confirmed CLE program with a defined offer.
The offer is 6.5 MCLE hours, including ethics, from seven named local practitioners in one day.1
Evidence recorded: Event page lineup.
Strategic implication (judgment): The film names each speaker and session title.
Planning priority: P1
Relevant to this campaign
Vertical video and social channels reach practitioners between settings.
A narrated vertical Short under 60 seconds qualifies for YouTube Shorts and Reels placement.
Strategic implication (judgment): One 51-second film serves YouTube, Facebook, Instagram and TikTok with one registration link.
Planning priority: P1
Relevant to this campaign
Local legal community calendars and bar publications list CLE programs.
The program is a recurring annual fundamentals day named for past SACDLA president Jim Greenfield.
Strategic implication (judgment): The release leads with the date, credit and lineup, then the memorial name.
Planning priority: P2
Relevant to this campaign
Readers need price, eligibility and schedule without ambiguity.
Members must sign in first to receive the member rate; guests register without an account.1
Evidence recorded: Event page registration note.
Strategic implication (judgment): Every channel states the sign-in step for members.
Planning priority: P1
Relevant to this campaign
Confirmed date, venue and schedule.
Breaks run 10:30 to 10:45 a.m., 11:45 a.m. to noon and 2 to 2:15 p.m.
Strategic implication (judgment): Calendar listings carry the full schedule.
Planning priority: P3
Fill seats at Nuts and Bolts on October 30 with criminal defense attorneys, law students and first-year lawyers, and grow SACDLA membership through the free tiers for students and new lawyers.
Bexar County and the surrounding criminal defense bar; St. Mary’s University School of Law students; October 21 to 30, 2026.
Audience size, age and practice-years distribution have not been measured for this campaign.
Strategic implication (judgment): Report registrations by ticket type after the event instead of estimating reach.
Planning priority: P2
Each Texas lawyer completes 15 MCLE hours, including 3 of ethics, in a compliance year that ends the last day of the month before the birth month.2
Evidence recorded: State Bar of Texas MCLE requirements page, checked October 21, 2026.
Strategic implication (judgment): Lawyers born in November and December are closest to their deadline on October 30; say "6.5 hours in one day" plainly.
Planning priority: P1
Early-career defenders look for trial fundamentals; the lineup opens with voir dire and includes DWI 101 for new lawyers.
Strategic implication (judgment): Address FIDL fellows, public defenders and first-year lawyers directly in social copy.
Planning priority: P1
Each gap marks evidence still to gather. Gaps describe the research record only.
Room capacity, current registration count and accessibility arrangements were not in the sources.
Strategic implication (judgment): State no scarcity or attendance figures until SACDLA supplies them.
Planning priority: P1
The Bexar County Public Defender’s Office and most regional public defender offices publish no social accounts.
Strategic implication (judgment): Reach those offices through TIDC, TCDLA and direct email from SACDLA rather than social tags.
Planning priority: P2
The San Antonio Bar Association’s specialty-bar page links SACDLA at sacdla.org, not sacdla.com.
Strategic implication (judgment): Ask the San Antonio Bar Association to update the link.
Planning priority: P3
The event page names seven sessions, seven speakers and 6.5 MCLE hours including ethics.1
Evidence recorded: Official poster and event page, checked October 21, 2026.
Strategic implication (judgment): Name every speaker and session in the film, captions and release.
Planning priority: P1
The printed poster still shows the closed early rate.1
Evidence recorded: Poster v19 lists Members by Oct 15 $90.
Strategic implication (judgment): New creative states only the current $100 and $200 rates.
Planning priority: P1
Free admission for law student members and new members makes the program a membership on-ramp.1,3
Evidence recorded: Event page ticket list and $30 first-year dues.
Strategic implication (judgment): Pair the program invitation with the join link in student and new-lawyer channels.
Planning priority: P1
A full Friday competes with trial settings and docket calls.
Strategic implication (judgment): Publish the full schedule with session times so attorneys can plan around settings.
Planning priority: P2
The program is built for the criminal defense bar and carries 6.5 MCLE hours with ethics.1
Validation: Compare StarChapter member and non-member ticket totals by October 30.
Law student members and new members practicing under one year attend free; first-year dues are $30.1,3
Validation: Count free student and new-member tickets and new $30 memberships from October 21 to 30.
SACDLA publishes a $25 Public Defender’s Office dues rate.3
Validation:
FIDL is a three-year program for lawyers with under four years of practice; its bootcamp meets in San Antonio.4
Validation: Count registrants who identify as FIDL fellows on the ticket form.
Hypothesis: civil lawyers near their birth-month deadline may attend for the ethics hour; test by ticket notes.2
Validation: Count non-criminal practitioners among registrants by practice area.
StarChapter order totals for meeting id 4
YouTube Studio analytics for both Shorts
Member Manager joins in the $30 first-year and law student categories
Publication date to confirm. Retrieved Oct. 21, 2026.
Population: Criminal defense attorneys, law students and first-year lawyers invited to the program. Limitations: The printed poster lists the October 15 early rate; the event page extended it to October 18 and it has now closed.
Publication date to confirm. Retrieved Oct. 21, 2026.
Population: Active State Bar of Texas members. Limitations: States the annual 15-hour requirement and the birth-month compliance year; no attendance data.
Publication date to confirm. Retrieved Oct. 21, 2026.
Population: Prospective SACDLA members by category. Limitations: Dues categories only; the page states no member counts.
Publication date to confirm. Retrieved Oct. 21, 2026.
Population: Public defenders with under four years of practice in the FIDL program. Limitations: Program description only; no roster or participant counts.