The Sundial

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Campaign Review

The Sundial

The Sundial Publishes the West Side Sound Story in Two Languages

One story in two languages

This sheet is the tracker and to do list for this campaign, used for analytics and distribution after approval. It is written for one reader, the operator who approves the work and then records where it went.

Held for approval. Nothing on this sheet has been distributed.

1. Status Desk

Where this campaign stands and what needs action next. Start here.

What needs action next
  1. Review and approve 12 items held for review.
  2. Record the live URL and posted time for 5 of 5 channels on the Distribution Desk once each one is approved and published.

Every Recorded Deliverable

Saved for review. Publication requires approval. A published item carries an actual publication URL and a timestamp. A saved review URL records the draft alone.

#Deliverable / PostPlatformRecorded URLStatusRecorded Date / TimeNotes
01 Press sheet URLCampaign command sheet Owned Web Open Review URL Review Sep 20, 2026, 2:29 PM Saved campaign record. Review and publication are separate steps.
02 Press Page / Open Graph1200x630 Image Asset Open Review URL Review Pending draft_type_led_non_literal_asset
03 Instagram Square1080x1080 Image Asset Open Review URL Review Pending draft_type_led_non_literal_asset
04 Instagram Portrait Feed1080x1350 Image Asset Open Review URL Review Pending draft_type_led_non_literal_asset
05 Instagram Story1080x1920 Image Asset Open Review URL Review Pending draft_type_led_non_literal_asset
06 Facebook Feed1200x1500 Image Asset Open Review URL Review Pending draft_type_led_non_literal_asset
07 Facebook Story1080x1920 Image Asset Open Review URL Review Pending draft_type_led_non_literal_asset
08 YouTube Thumbnail1280x720 Image Asset Open Review URL Review Pending draft_type_led_non_literal_asset
09 X / Threads Landscape1600x900 Image Asset Open Review URL Review Pending draft_type_led_non_literal_asset
10 Web Hero2400x1200 Image Asset Open Review URL Review Pending draft_type_led_non_literal_asset
11 Campaign Contact Sheet1600x1200 Image Asset Open Review URL Review Pending generated_executive_approval_sheet
12 Vertical MP4 Reel1080x1920 / 20s Video Asset Open Review URL Review Sep 20, 2026, 2:12 PM rendered_remotion_mp4
13 Line 1: FacebookFacebook Feed Facebook No Recorded URL Pending Pending After recorded approval
14 Line 2: InstagramInstagram Square Instagram No Recorded URL Pending Pending After recorded approval
15 Line 3: XRequested Asset Pending X No Recorded URL Pending Pending After recorded approval
16 Line 4: TikTokVertical MP4 Reel TikTok No Recorded URL Pending Pending After recorded approval
17 Line 5: YouTube ShortsVertical MP4 Reel YouTube Shorts No Recorded URL Pending Pending After recorded approval
18 Line 6: Open GraphPress Page / Open Graph Open Graph No Recorded URL Pending Pending After recorded approval
19 Line 7: Instagram SquareInstagram Square Instagram Square No Recorded URL Pending Pending After recorded approval
20 Line 8: Instagram Portrait FeedInstagram Portrait Feed Instagram Portrait Feed No Recorded URL Pending Pending After recorded approval
21 Line 9: Instagram StoryInstagram Story Instagram Story No Recorded URL Pending Pending After recorded approval
22 Line 10: Facebook PostFacebook Feed Facebook Post No Recorded URL Pending Pending After recorded approval
23 Line 11: Facebook StoryFacebook Story Facebook Story No Recorded URL Pending Pending After recorded approval
24 Line 12: X PostX / Threads Landscape X Post No Recorded URL Pending Pending After recorded approval
25 Line 13: YouTube ThumbnailYouTube Thumbnail YouTube Thumbnail No Recorded URL Pending Pending After recorded approval
26 Line 14: Website HeroWeb Hero Website Hero No Recorded URL Pending Pending After recorded approval
27 Line 15: Instagram ReelVertical MP4 Reel Instagram Reel No Recorded URL Pending Pending After recorded approval
28 Line 16: YouTube ShortVertical MP4 Reel YouTube Short No Recorded URL Pending Pending After recorded approval

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2. Distribution Desk

The single numbered roster of every channel, with status, posted date and live link. Every other desk points here.

#ChannelTypeRecorded ReachStatusPostedLive Link
01 Facebook Owned social channel Recorded after the first post PendingPending approval Pending Recorded after approval
02 Instagram Owned social channel Recorded after the first post PendingPending approval Pending Recorded after approval
03 X Owned social channel Recorded after the first post PendingPending approval Pending Recorded after approval
04 TikTok Owned social channel Recorded after the first post PendingPending approval Pending Recorded after approval
05 YouTube Shorts Owned social channel Recorded after the first post PendingPending approval Pending Recorded after approval

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3. Copy Desk

The approved words, one block per channel, ready to publish exactly as written.

The Story

Press Release

The Sundial is staged in the IMC Machine for The Sundial, San Antonio College at 1819 N. Main Ave.

The campaign uses the current brief, approved source facts, selected brand, and Professor Good writing rules. Missing facts remain pending.

Final campaign creative is held until these blockers are cleared: Campaign Facts Reviewed.

This is the Gate 1 press page proof. No calendar submission, social post, partner package, email, SMS, or press list message has been sent.

Facebook

Publishes to roster row 01, Facebook.

The Sundial ran the same West Side Sound reporting in English on Sept. 16 and in Spanish on Sept. 17, from a panel at the San Antonio Central Library.
Instagram

Publishes to roster row 02, Instagram.

The Sundial ran the same reporting twice this week, in English on Sept. 16 and in Spanish on Sept. 17. The story follows a library panel on the West Side Sound, which the reporting describes as a mix of rhythm and blues, rock and Tejano that began decades ago on street corners and at high school dances. Both versions are on sacsundial.com. #TheSundial #WestSideSound #SanAntonioCollege
Short Video Caption

Held on the sheet for the operator to place.

The Sundial published this West Side Sound story in English and in Spanish, a day apart. Both versions are on sacsundial.com. #TheSundial #WestSideSound #SanAntonioCollege
YouTube

Publishes to roster row 05, YouTube Shorts.

The Sundial published the same West Side Sound reporting in English on Sept. 16 and in Spanish on Sept. 17. Both versions are on sacsundial.com.
Media Pitch

Held on the sheet for the operator to place.

The Sundial, the student newsroom at San Antonio College, published its reporting on a San Antonio Public Library panel about the West Side Sound in English on September 16, 2026, and in Spanish on September 17, 2026, under the same byline and with the same original photography. A newsroom running the same story in both languages a day apart is the angle. Both URLs and the photographer credit are on the press sheet.

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4. Art Desk

The proof wall. Every rendered graphic and film, each shown once, with its format and render status.

10 Images · 1 Video · 11 Attached for Review

Campaign Films

Vertical MP4 Reel1080x1920 · 20 SecondsRendered for Review
Technical Checks
Passed
Layout/Copy Checks
Passed
Creative Review
Human Review Pending
Film QA Receipt

14 Checks Passed · 20 Seconds · Target 20 Seconds

Human creative, factual and sound review remains pending.

Film source: licensed footage shelf

Open AssetDownload Captions

Social and Web Graphics

Press Page / Open Graph proof
Press Page / Open Graph1200x630Attached for ReviewOpen Asset
Instagram Square proof
Instagram Square1080x1080Attached for ReviewOpen Asset
Instagram Portrait Feed proof
Instagram Portrait Feed1080x1350Attached for ReviewOpen Asset
Instagram Story proof
Instagram Story1080x1920Attached for ReviewOpen Asset
Facebook Feed proof
Facebook Feed1200x1500Attached for ReviewOpen Asset
Facebook Story proof
Facebook Story1080x1920Attached for ReviewOpen Asset
YouTube Thumbnail proof
YouTube Thumbnail1280x720Attached for ReviewOpen Asset
X / Threads Landscape proof
X / Threads Landscape1600x900Attached for ReviewOpen Asset
Campaign Contact Sheet proof
Campaign Contact Sheet1600x1200Rendered for ReviewOpen Asset

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5. Record Desk

The verified record behind the campaign: facts, research and its citations, credits and contacts.

Jump to the audience research and its numbered sources

English edition
Published September 16, 2026
Spanish edition
Published September 17, 2026
Section
Culture
Byline
Christopher Hernandez, deputy photo editor
Subject
The West Side Sound, a mix of rhythm and blues, rock and Tejano

Campaign Strategy

Art and Copy Workflow

Human Approval Required

Campaign Mode: Campaign. This campaign promotes an ongoing subject and publishes on its distribution schedule.

Context

Assembled

Research

Research Draft Ready

Copy

Draft Ready

Creative

Ready

Distribution

Approval Required

11 audience sources recorded. Audience hypotheses and strategic judgments require validation; a generated strategy is not measured campaign performance.

Calendar Eligibility: This Campaign Publishes on Its Distribution Schedule.

Creative Treatment

Campaign Idea: Facts arranged like a timetable: a strict grid, one signal color, and the information as the beauty.

Audience Rationale: San Antonio readers who move between English and Spanish: The publication itself published the same story twice, which is its own evidence that this reader exists in its audience. Readers who follow San Antonio music history: The article's subject is a named regional sound with a documented lineage, covered by a library lecture series.

Primary Action: Read both versions · https://sacsundial.com/8209/

Visual Language: Evidence Story

  1. Hook · 0s

    One story in two

    Source Sequence · Word Assembly · 1.7666666666666666 Seconds Settled

  2. Proof · 1.7666666666666666s

    The same story in English and Spanish

    Evidence · Panel Exchange · 2.8666666666666667 Seconds Settled

  3. Proof · 5.433333333333334s

    Two editions one day apart

    Object Study · Match Cut · 2.1333333333333333 Seconds Settled

  4. Proof · 8.366666666666667s

    Original photography by the newsroom

    Evidence · Panel Exchange · 2.1333333333333333 Seconds Settled

  5. Proof · 11.3s

    A named byline and a dated time

    Object Study · Match Cut · 2.8666666666666667 Seconds Settled

  6. Action · 14.966666666666667s

    Read both versions / https://sacsundial.com/8209/

    Action Lockup · Settle · 4.233333333333333 Seconds Settled

Scene plans describe intended execution. Finished frames, source identity, editing, and sound still require review.

Audience Strategy

Audience Research and SWOT

Planning report for review. Sources are cited by the report author; hypotheses are proposals to test. No verified campaign reach or audience results are connected to this report.

Campaign Research Decisions

Evidence informs these planning decisions. Open questions remain unresolved, and the decisions do not establish results or event confirmation.

Advertising

Relevant to this campaign

The promise rests on published, checkable facts from the subject's own pages rather than on a claim about quality.

Digital marketing

Relevant to this campaign

The five requested channels were studied by reading what working newsrooms actually publish when an article goes live, then the copy was written against those counts.

Open questions

  • Which of the five channels does the newsroom actually control, and who holds each password?
  • What is the correction route once a post is live?

Public relations

Relevant to this campaign

The news value is documented on the publication's own pages, and every claim traces to a page read September 19, 2026.

Communications

Relevant to this campaign

Plain language, one action per asset, and no line that a reader would have to be an insider to parse.

  • Source cited · review scope

    A reader who sees one link cannot tell that a second language version exists, so each asset names both.

    Evidence recorded: Both article pages carry the same byline and the same lead photograph, and neither page links the other in its own headline area.

    Strategic implication (judgment): Every asset states English and Spanish in words, and the long form assets name the destination rather than relying on a card.

    Planning priority: P1

    Sources: Panel Explores the Roots of San Antonio's West Side Sound, The Sundial, Panel revive las raices del West Side Sound de San Antonio, The Sundial
  • Source cited · review scope

    The term West Side Sound needs its own short definition in the copy, because the reader knows the music before the name.

    Evidence recorded: The article defines it as a mix of rhythm and blues, rock and Tejano that began decades ago on street corners and at high school dances.

    Strategic implication (judgment): The Instagram and TikTok assets carry the article's own definition. The short assets carry the name and the link.

    Planning priority: P1

    Sources: Panel Explores the Roots of San Antonio's West Side Sound, The Sundial
  • Source cited · review scope

    Spanish copy and the Spanish caption have to carry every accent exactly as the publication set them.

    Evidence recorded: The lead caption reads “De izquierda a derecha, José Arredondo, Jesús V. García, Frank Rodarte, Richard Tellez y Chuco García posan para una foto durante Dissecting the Westside Sound el martes”, with accents on four of the names.

    Strategic implication (judgment): The caption was matched character for character from the page rather than retyped, and it rides in the cover alt text.

    Planning priority: P1

    Sources: Panel revive las raices del West Side Sound de San Antonio, The Sundial

Open questions

  • Does the newsroom want its own voice on these channels, or the college's?

Live event planning

Not applicable

Neither campaign promotes an occurrence. One promotes an academic program and the other promotes a published article, so no attendance instruction, ticket term or calendar submission applies.

    Objective

    Promote one real, recently published Sundial article across five channels, leading on the fact that the newsroom ran the same reporting in English and in Spanish a day apart. The sheet also has to demonstrate the service itself to the faculty advisor on Tuesday September 22, 2026, at a cadence of three days a week.

    Two article pages read September 19, 2026, plus 340 posts from six newsroom accounts read the same day. No attendance figure, no organizer statement and no person pictured in the news photograph enters the promotional copy.

    Demographics

    Psychographics

    • Source cited · review scope

      The reader knows the West Side Sound by ear rather than by name, and recognizes the music before recognizing the term.

      Evidence recorded: The article defines the West Side Sound as a mix of rhythm and blues, rock and Tejano that began decades ago on street corners and at high school dances, which is a definition written for a reader who has heard it without naming it.

      Strategic implication (judgment): Every asset carries the article's own definition rather than assuming the term is known.

      Planning priority: P2

      Sources: Panel Explores the Roots of San Antonio's West Side Sound, The Sundial
    • Source cited · review scope

      This reader treats a student newsroom as credible when the work looks like the work of a working newsroom.

      Evidence recorded: The article carries a named byline, a section, a dated publication time and captioned original photography, which is the full apparatus of a professional culture desk.

      Strategic implication (judgment): Assets credit the photographer in AP order and link the article rather than paraphrasing it, because the apparatus is the argument.

      Planning priority: P2

      Sources: Panel Explores the Roots of San Antonio's West Side Sound, The Sundial, Panel revive las raices del West Side Sound de San Antonio, The Sundial

    Research Gaps

    Missing evidence or restricted research access does not establish a business weakness.

    • Not yet established

      Which of the five channels the newsroom actually controls is not established, and the password holder for each is unknown.

      Strategic implication (judgment): Every asset stays a draft for approval and nothing is scheduled until ownership is confirmed.

      Planning priority: P1

    • Not yet established

      Whether the Spanish edition is a standing practice or a single instance is not established.

      Strategic implication (judgment): The copy states what both pages show, that this story ran in two languages, and claims no pattern.

      Planning priority: P1

    • Not yet established

      Facebook, Instagram and X return no post text to a signed out request, so the study rests on one platform's public feeds.

      Strategic implication (judgment): Platform specific voice differences are treated as a hypothesis to test rather than an established finding.

      Planning priority: P2

    SWOT

    Strengths

    Weaknesses

    • Strategic judgment · interpretation

      The publication's About page is unedited theme boilerplate reading "Use this About page to include information about your publication and your policies."

      Strategic implication (judgment): A reader who follows a post to the site finds nothing about the newsroom, so the About page is worth fixing before a cadence starts.

      Planning priority: P1

    Opportunities

    Threats

    • Strategic judgment · interpretation

      A three day a week cadence needs a named publishing liaison and a correction route, and neither is established.

      Strategic implication (judgment): The cadence is demonstrated on Julie Good's own accounts rather than promised on the newsroom's.

      Planning priority: P1

    Proposed Target Segments

    San Antonio readers who move between English and Spanish

    Proposed segment · not a measured audience

    The publication itself published the same story twice, which is its own evidence that this reader exists in its audience.

    Validation: Compare referral sessions to the Spanish URL against the English URL over the 14 days after each recorded post.

    Readers who follow San Antonio music history

    Proposed segment · not a measured audience

    The article's subject is a named regional sound with a documented lineage, covered by a library lecture series.

    Validation: Measure saves and shares on the Instagram asset against the account's own prior median.

    Measurement Plan

    Recorded posts per week

    Count the roster rows on this sheet that carry a live URL and a posted timestamp.

    Population
    The five channels on the Distribution Desk.
    Reporting window
    Each seven day period after approval.
    Proposed success criterion
    Three recorded posts a week, which is the cadence this sample is built to demonstrate.

    Referral sessions to the destination page

    Read the destination site's own analytics for sessions whose referrer is one of the five channels.

    Population
    Visitors arriving from the recorded posts.
    Reporting window
    The 14 days after each post's recorded timestamp.
    Proposed success criterion
    No target is set. The first four weeks establish the baseline, because no prior figure for these channels exists.

    Audience Sources and Limitations

    1. The New York Times institutional account, 40 posts read September 19, 2026

      Public research source

      Retrieved: 2026-09-19
      Published: 2026-09
      Reference date or period: Not recorded

      Population: 40 institutional posts published between September 5 and September 19, 2026, retrieved through the outlet's own public author feed.

      Limitations: One account and one platform. Facebook, Instagram and X returned no post text to a signed out request, so nothing here is claimed about those three platforms.

    2. NPR institutional account, 50 posts read September 19, 2026

      Public research source

      Retrieved: 2026-09-19
      Published: 2026-09
      Reference date or period: Not recorded

      Population: 50 posts published between September 5 and September 19, 2026, retrieved through the outlet's own public author feed.

      Limitations: NPR carries hashtags in a separate donor appeal stream, which was counted apart from story posts. One platform only.

    3. San Antonio Express-News, 50 posts read September 19, 2026

      Public research source

      Retrieved: 2026-09-19
      Published: 2026-09
      Reference date or period: Not recorded

      Population: 50 posts published between September 5 and September 19, 2026, retrieved through the outlet's own public author feed.

      Limitations: One platform. The outlet's Facebook and Instagram behavior was not observable without a login.

    4. Texas Public Radio, 50 posts read September 19, 2026

      Public research source

      Retrieved: 2026-09-19
      Published: 2026-09
      Reference date or period: Not recorded

      Population: 50 posts published between September 5 and September 19, 2026, retrieved through the outlet's own public author feed.

      Limitations: One platform. Shortlink habits may differ on platforms that were not observable.

    5. San Antonio Current, 100 posts read September 19, 2026

      Public research source

      Retrieved: 2026-09-19
      Published: 2026-09
      Reference date or period: Not recorded

      Population: 100 posts published between September 5 and September 19, 2026, retrieved through the outlet's own public author feed.

      Limitations: One platform. The Current has no Spanish language account, so its absence of Spanish posts reflects account structure rather than an editorial choice.

    6. mySA, 50 posts read September 19, 2026

      Public research source

      Retrieved: 2026-09-19
      Published: 2026-09
      Reference date or period: Not recorded

      Population: 50 posts published between September 5 and September 19, 2026, retrieved through the outlet's own public author feed.

      Limitations: One platform. mySA writes the shortest lines in the study, which may reflect a curiosity driven referral strategy rather than a general newsroom habit.

    7. Texas Public Radio post leading on the fact, San Antonio property tax increase

      Public research source

      Retrieved: 2026-09-19
      Published: 2026-09
      Reference date or period: Not recorded

      Population: A single post, quoted in full as an example of a fact first opener carrying a figure and a day.

      Limitations: One example. It illustrates the pattern counted across the larger sample rather than establishing it on its own.

    8. The New York Times post using a literal Breaking News label

      Public research source

      Retrieved: 2026-09-19
      Published: 2026-09
      Reference date or period: Not recorded

      Population: A single post, quoted as an example of a spot news label followed by a colon.

      Limitations: One example of a practice that is specific to national spot news and not transferable to a student newsroom's culture coverage.

    9. Panel Explores the Roots of San Antonio's West Side Sound, The Sundial

      Public research source

      Retrieved: 2026-09-19
      Published: 2026-09-16
      Reference date or period: Not recorded

      Population: The English article page, read in full including its headline, byline, section, lead image and every photo caption.

      Limitations: The article reports one evening's panel. It carries no attendance figure and no organizer statement, so neither is available to the campaign.

    10. Panel revive las raices del West Side Sound de San Antonio, The Sundial

      Public research source

      Retrieved: 2026-09-19
      Published: 2026-09-17
      Reference date or period: Not recorded

      Population: The Spanish article page, read in full. Same byline and same lead photograph as the English version.

      Limitations: A reader cannot tell from either page whether the Spanish version is a standing practice or a single instance, so the campaign states what both pages show and claims no pattern.

    11. Journalism-Photography/Mass Communication program page, San Antonio College

      Public research source

      Retrieved: 2026-09-19
      Published: 2026-09
      Reference date or period: Not recorded

      Population: The live program page, read in full: program level, department, institute, transfer destinations, certificate, first named course and published contact.

      Limitations: The page carries no enrollment count, no graduate outcome figure and no job placement data, so the campaign claims none. The program's former URL returns a 404 and is still the address search engines return first.

    Sources and Production Notes

    Sources and Review Notes

    Supplied source records are retained below. Review their scope and any unresolved differences before publication.

    • English article page, read September 19, 2026

      The headline, the byline, the Culture section, the September 16, 2026 publication date, the lead photograph and every photo caption.

      The live page was retrieved and read in full. Its stored copy is in the campaign sources folder.

    • Spanish article page, read September 19, 2026

      The Spanish headline, the same byline, the September 17, 2026 publication date and the verbatim lead caption with its accents.

      The live page was retrieved and read in full, and the caption was matched character for character rather than retyped.

    • Two corrections applied before any copy was written

      The event was Dissecting the Westside Sound, hosted by the San Antonio Public Library and the Latino Collection and Resource Center, and no San Antonio College program hosted it. The subject throughout is the West Side Sound, and the name of the horn section a panelist plays with stays off this campaign because neither article uses it.

      Both claims were checked against the article text by search rather than by recollection.

    • Photograph credit and the people in the frame

      The photographer is credited in AP order in the caption and the alt text. None of the five people named in the newspaper caption appears in any line of promotional copy.

      A news caption is not consent to appear in marketing, so the names stay with the photograph.

    • Newsroom posting study, 340 posts read September 19, 2026

      Every copy rule this campaign follows, including the finding that no Spanish language post appeared across five professional newsrooms.

      Posts were retrieved from each outlet's own public author feed and counted. Every count and every quoted example carries its permalink on the Record Desk.

    Brand Guide

    Campaign Thought

    The Sundial published the same West Side Sound reporting in English and in Spanish, a day apart.

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