Campaign Operations

The IMC Machine

Production status

1
Pre-ProductionResearch, the story brief, and the channel plan
2
ProductionNative copy, key art, and the type-led reel
3
Post-ProductionDistribution across every channel, logged live
THE IMC MACHINEPress & Distribution Sheet

Distribution Record

Posted under Forrest Good PLLC.

#ChannelTypeMedia ReachStatusPostedLink
1Press Release - EmailEarned Mediaapproximately 12M combined (SA outlets)PendingScheduled
2EventbriteEvent ListingEventbrite SAPendingScheduled
3Facebook - FeedSocial274 followersPendingScheduled
4Instagram - FeedSocial55 followersPendingScheduled
5YouTube - ShortSocialGCM channelPendingScheduled
6LinkedInSocialForrest Good PLLC profilePendingScheduled
7Do210 CalendarCalendarapproximately 54K followersPendingScheduled
8TPR Community CalendarCalendarapproximately 80K weekly listenersPendingScheduled
9San Antonio CurrentCalendarapproximately 933K monthly readersPendingScheduled
10Evvnt CalendarCalendarSyndicated networkPendingScheduled
11Press Page (Owned Web)Owned WebGCM sitePendingScheduled
12Homepage FeatureOwned WebGCM sitePendingScheduled
13Link-in-BioOwned WebLinktreePendingScheduled

This sheet is the tracker and to-do for analytics and distribution after approval. It is written for one reader: the operator who approves the campaign and then follows it out the door.

The IMC Machine
Brand Kit The IMC Machine Forrest Good PLLC

approved IMC cat-in-viewfinder logo

0 Live 0 Ready 0 Pending 30 Held

0% live and 0% moved across 30 channels.

Status Desk

Status Desk

Where the campaign stands right now and what to move next.

0
Live

Submitted, posted, or published with a link on file.

0
Ready

Approved and staged, waiting on the go.

0
Pending

Underway right now.

30
Held

Needs a hand before it can move.

0% live and 0% moved across 30 channels.

Next: 30 of 30 channels are held and waiting on the next move. Open the roster.

Distribution Desk

Distribution Desk

The one roster of every channel this campaign reaches, with live status and links.

Live URL and Publishing Tracker
# Deliverable Platform Live URL Asset Link Status Date Time Stamp Copy Notes
01 Do210Local event calendars Calendar On deck Not yet Not yet Copy 1 Do210 account/session if submitting inside browser
02 TPR Community CalendarLocal event calendars Calendar On deck Not yet Not yet Copy 1 TPR submission form
03 SA CurrentLocal event calendars Calendar On deck Not yet Not yet Copy 1 SA Current account/form
04 EvvntLocal event calendars Calendar On deck Not yet Not yet Copy 1 Evvnt publisher account
05 EventbriteTicket buyers Ticketing On deck Not yet Not yet Copy 1 Eventbrite token
06 Facebook EventSocial followers Social event On deck Not yet Not yet Copy 1 Connected Meta page permissions
07 Facebook PostSocial followers Social post On deck Not yet Not yet Copy 1 Connected Meta page permissions
08 Instagram Post/ReelSocial followers Social post On deck Not yet Not yet Copy 1 Instagram business account
09 LinkedIn PostSocial followers Social post On deck Not yet Not yet Copy 1 LinkedIn OAuth
10 X / Twitter PostSocial followers Social post On deck Not yet Not yet Copy 1 X API credentials
11 YouTube ShortsShort-form video audiences Video On deck Not yet Not yet Copy 1 YouTube OAuth
12 Facebook ReelShort-form video audiences Video On deck Not yet Not yet Copy 1 Connected Meta page permissions
13 Instagram Reel/StoryShort-form video audiences Video On deck Not yet Not yet Copy 1 Instagram business account
14 LinkedIn VideoShort-form video audiences Video On deck Not yet Not yet Copy 1 LinkedIn OAuth
15 Email Press Release RecipientsDirect inbox Email On deck Not yet Not yet Copy 1 Approved email sender
16 Email Campaign SubscribersDirect inbox Email On deck Not yet Not yet Copy 1 Email provider credentials
17 KSAT 12Newsroom assignment desks Media contact On deck Not yet Not yet Copy 1 Approved press email list
18 KENS 5Newsroom assignment desks Media contact On deck Not yet Not yet Copy 1 Approved press email list
19 KABB Fox 29 (Daytime SA)Newsroom assignment desks Media contact On deck Not yet Not yet Copy 1 Approved press email list
20 WOAI / News 4 SANewsroom assignment desks Media contact On deck Not yet Not yet Copy 1 Approved press email list
21 KLRN (PBS)Newsroom assignment desks Media contact On deck Not yet Not yet Copy 1 Approved press email list
22 Texas Public Radio Arts DeskNewsroom assignment desks Media contact On deck Not yet Not yet Copy 1 Approved press email list
23 KRTU 91.7Newsroom assignment desks Media contact On deck Not yet Not yet Copy 1 Approved press email list
24 SA Express-NewsNewsroom assignment desks Media contact On deck Not yet Not yet Copy 1 Approved press email list
25 San Antonio ReportNewsroom assignment desks Media contact On deck Not yet Not yet Copy 1 Approved press email list
26 San Antonio MagazineNewsroom assignment desks Media contact On deck Not yet Not yet Copy 1 Approved press email list
27 Visit San AntonioNewsroom assignment desks Media contact On deck Not yet Not yet Copy 1 Approved press email list
28 La Prensa TexasNewsroom assignment desks Media contact On deck Not yet Not yet Copy 1 Approved press email list
29 Out In SANewsroom assignment desks Media contact On deck Not yet Not yet Copy 1 Approved press email list
30 SA FlavorNewsroom assignment desks Media contact On deck Not yet Not yet Copy 1 Approved press email list

Copy Desk

Copy Desk

The approved copy for each channel, written once and linked from its roster row.

Copy 1 Press release

Press release (English)

Serves: Email, media contacts, calendars, and ticketing

SAN ANTONIO, TX – Forrest Good PLLC today announced The IMC Machine, an integrated marketing and case-preparation platform built for San Antonio’s artists, venues, theaters, and legal practitioners. The system is designed as a command center for storytelling, turning foundational facts into a complete suite of public-ready assets, including press releases, social media campaigns, and video content.

Developed entirely in San Antonio by local creative operator Forrest Good PLLC, The IMC Machine addresses a specific local need: closing the gap between an idea and a professionally executed public campaign. It productizes a workflow honed by working directly with the city's cultural and professional leaders, offering a faster, more accountable path from source material to distribution.

The platform’s workflow is direct. It begins with verified inputs—the who, what, when, where, and why of an event or case—and processes them through a system of research, copywriting, and design. The outputs are concrete and practical: press pages, posters, video reels, and platform-native social media posts, all grounded in source-bound accuracy.

The IMC Machine is for the operators. It serves the artists, venue managers, brand leaders, and small teams who require a reliable system to publish better work with less chaos. It is a tool for anyone who needs to translate the truth of their work into a clear, compelling public narrative.

Roster rows: Do210, TPR Community Calendar, SA Current, Evvnt, Eventbrite, Facebook Event, Facebook Post, Instagram Post/Reel, LinkedIn Post, X / Twitter Post, YouTube Shorts, Facebook Reel, Instagram Reel/Story, LinkedIn Video, Email Press Release Recipients, Email Campaign Subscribers, KSAT 12, KENS 5, KABB Fox 29 (Daytime SA), WOAI / News 4 SA, KLRN (PBS), Texas Public Radio Arts Desk, KRTU 91.7, SA Express-News, San Antonio Report, San Antonio Magazine, Visit San Antonio, La Prensa Texas, Out In SA, SA Flavor

Art Desk

Art Desk

The proof wall of finished graphics and reels, each shown once with credit, format, and render status.

Graphics

Reels and video

Reels · Shorts · Stories9:16Prepared

Vertical reel (9:16)

9:16 · video_9x16

Open video file

Record Desk

Record Desk

The verified facts behind the campaign: profile, venue, bios, boilerplate, and contacts.

Campaign profile

Date
Date TBD
Time
TBD
Venue
Julie Good
Genre
Brand
Location
1502 S. Flores St., Suite 208
Campaign Studio Open Graph graphic
Campaign Studio Open Graph graphic

Venue and location

Julie Good is hosting The IMC Machine.

Address
1502 S. Flores St., Suite 208

Brand kit

Product
The IMC Machine
Parent brand
Forrest Good PLLC
Primary mark
approved IMC cat-in-viewfinder logo
Palette
#121922 · #ffffff · #a01010 · #16273f · #1e3557 · #d8e0e8 · #c0a050 · #502020

Professor Good: smart, warm, concrete, editorial, no hype, no invented claims

Media contact

Contact
Julie Good

Boilerplate and credits

Quotes, images, and event details on this sheet are cleared for publication.

Every graphic and reel in the Art Desk is an original campaign asset, cleared for use across the channels in the Distribution Desk roster.

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