Who: Karavan belly dancers. What: at The Dakota East Side Ice House
Who: Karavan belly dancers. What: frames Tuesday night at The Dakota East Side Ice House as a neighborhood performance ritual: specific, visual, recurring, and approval-ready.
Production status
1
Pre-ProductionResearch, the story brief, and the channel plan
2
ProductionNative copy, key art, and the type-led reel
3
Post-ProductionDistribution across every channel, logged live
Distribution Record
Posted under Forrest Good PLLC. Event: Every Tuesday, 7 PM to 10 PM.
| # | Channel | Type | Media Reach | Status | Posted | Link |
|---|---|---|---|---|---|---|
| 1 | Press Release - Email | Earned Media | approximately 12M combined (SA outlets) | Pending | Scheduled | |
| 2 | Eventbrite | Event Listing | Eventbrite SA | Pending | Scheduled | |
| 3 | Facebook - Feed | Social | 274 followers | Pending | Scheduled | |
| 4 | Instagram - Feed | Social | 55 followers | Pending | Scheduled | |
| 5 | YouTube - Short | Social | GCM channel | Pending | Scheduled | |
| 6 | Social | GCM company page | Pending | Scheduled | ||
| 7 | Do210 Calendar | Calendar | approximately 54K followers | Pending | Scheduled | |
| 8 | TPR Community Calendar | Calendar | approximately 80K weekly listeners | Pending | Scheduled | |
| 9 | San Antonio Current | Calendar | approximately 933K monthly readers | Pending | Scheduled | |
| 10 | Evvnt Calendar | Calendar | Syndicated network | Pending | Scheduled | |
| 11 | Press Page (Owned Web) | Owned Web | GCM site | Pending | Scheduled | |
| 12 | Homepage Feature | Owned Web | GCM site | Pending | Scheduled | |
| 13 | Link-in-Bio | Owned Web | Linktree | Pending | Scheduled |
WhenEvery Tuesday, 7 PM to 10 PM
WhereThe Dakota East Side Ice House / 433 S. Hackberry St, San Antonio, TX, 78203
StatusDrafts ready for approval
Draft Assets
New graphics and MP4 from this run only
Press Release Draft
Copy generated after researchEvent Promise: Who: Karavan belly dancers. What: must be explained as a public reason to go: what happens, when it happens, where it happens, and why that matters to a real audience. Lead press, social, calendar, email, and video with the event promise before any decorative language.
Artist Or Act: Who: Karavan belly dancers. What: needs source-grounded context about the act, genre, role, craft, or recurring performance pattern. No invented biographies. Write the artist paragraph from official pages, calendars, press, or client facts.
Venue: The Dakota East Side Ice House is part of the story. The campaign should explain the room, address, seating or standing context, and practical arrival cues when verified. Give the venue its own true paragraph, not a small logistics line.
Locality: 433 S. Hackberry St, San Antonio, TX, 78203 gives the campaign its local frame: neighborhood, city routine, arts lane, and why this event belongs on the calendar. Use San Antonio and neighborhood context only when it helps the reader decide.
Menu Or Drink: Menu, drink, bar, kitchen, or special context has source support and can shape audience planning. Use verified food and drink information as practical planning context.
Audience: Who: Karavan belly dancers. What: should be written for people deciding how to spend one night in one city. Specific facts do the work. Convert the research into channel-specific reasons to attend across press, calendars, social, email, SMS, and partner posts.
Story Brief
Who, what, when, where, why turned into campaign sections
Event Promise
verified
Who: Karavan belly dancers. What: must be explained as a public reason to go: what happens, when it happens, where it happens, and why that matters to a real audience.
Lead press, social, calendar, email, and video with the event promise before any decorative language.
Artist Or Act
verified
Who: Karavan belly dancers. What: needs source-grounded context about the act, genre, role, craft, or recurring performance pattern. No invented biographies.
Write the artist paragraph from official pages, calendars, press, or client facts.
Venue
verified
The Dakota East Side Ice House is part of the story. The campaign should explain the room, address, seating or standing context, and practical arrival cues when verified.
Give the venue its own true paragraph, not a small logistics line.
Locality
verified
433 S. Hackberry St, San Antonio, TX, 78203 gives the campaign its local frame: neighborhood, city routine, arts lane, and why this event belongs on the calendar.
Use San Antonio and neighborhood context only when it helps the reader decide.
Menu Or Drink
verified
Menu, drink, bar, kitchen, or special context has source support and can shape audience planning.
Use verified food and drink information as practical planning context.
Audience
verified
Who: Karavan belly dancers. What: should be written for people deciding how to spend one night in one city. Specific facts do the work.
Convert the research into channel-specific reasons to attend across press, calendars, social, email, SMS, and partner posts.
Visual Asset Strategy
verified
Visuals must come from role-matched source evidence: performer, venue, food, drink, artifact, or type-led non-literal art when no photo passes safety gates.
Direct graphics and MP4 renders toward source-safe imagery, single-axis alignment, sans-serif typography, black, white, charcoal, and #0055FF.Research Trail
Venue profile + web search- The Dakota East Side Ice House official websiteSaved venue-library website used for baseline address and venue context.
- Official current inside room photoCurrent official venue photography from the Dakota website for the inside room and bar/crowd atmosphere.
- Official current patio photoCurrent official venue photography from the Dakota website for the patio and outdoor atmosphere.
- Official current coolers and taps photoCurrent official venue photography from the Dakota website for bar, beer, and drink texture.
- Official current food photoCurrent official Dakota food photography for approved real menu-item creative.
- ChowNow food photos for The DakotaFood item photo source for wings, pork queso, chips-n-salsa, pork rinds, sandwiches, tacos, pizzas, salads, and kid-menu items.
- The Dakota Jazz Night pageHistorical official Jazz Night schedule and free-entry reference.
- AllEvents Jazz Jam Thursdays listingToro Flores host detail and listing copy to verify before public distribution.
- Google Business photo searchReal venue, food, patio, bar, signage, and stage/performance-area photo sourcing.
- Belly Dance Tuesdays. Hosted by Karavan Studio’s Project & Live Music at The Dakota East Side Ice HouseFrom 7PM-10PM members of @Karavan Studio’s Project Band Live Music Dance Curriculum will be performing their unique dances in accordance with Isaac & Co’s sweet, sultry, juicy, and funky sounds.
- Events Archive - The Dakota East Side Ice HouseCLOSED MONDAY TUE & WED 4-10PM THURSDAY 4-12AM FRIDAY 3-12AM SATURDAY 12-12AM SUNDAY 12-10PM 210-375-6009 | 433 HACKBERRY · Loading view. There are no upcoming events. There are no upcoming events. Upcoming Upcoming Select date. examine into the groove of San Antonio's jazz scene with Jazz Jam Thursdays at The Dakota East Side Ice House. Thursday nights from 8PM-11PM. Come join us every Tuesday for Shimmy & Groove at Karavan Studio, where we dance our bells out to the rhyt
- Just Follow Me and Dance. – Fun Belly Dance Class in San AntonioNo Reservations Required | Pre-payment Encouraged JOIN THE FUN – PAY NOW. Karen Barbee is a renowned expert in belly dance improvisation with decades of experience training dancers to master live performance to live music.
- 'Human connection': Icehouse revival brings new life to Texas traditionA belly dancing school takes a field trip there every Tuesday for an improvisational evening of gyration. Suzanne Walker improvises to the music during a weekly belly dancing class at The Dakota East Side Ice House.Paul Stephen/San Antonio.
- The Dakota East Side Ice House | San Antonio TX | FacebookThe Dakota East Side Ice House, San Antonio. 6,649 likes · 99 talking about this · 12,729 were here. A neighborhood bar and grill with beer, wine, and amazing eats on the historic near eastside.
- The Dakota East Side Ice House, Upcoming Events in San Antonio onCheck out the event calendar for The Dakota East Side Ice House in San Antonio, along with artist, ticket and venue information, photos, videos, and address.
- The Dakota East Side Ice House | East Side | Bar/Pub | NightspotSundays, 5-7 p.m.
- Shimmy & Groove: Karavan Studio's Belly Dance Tuesdays Tickets, Multiple Dates | EventbriteEventbrite - The Dakota East Side Ice House presents Shimmy & Groove: Karavan Studio's Belly Dance Tuesdays - Tuesday, April 9, 2024 | Tuesday, December 17, 2024 at The Dakota East Side Ice House, San Antonio, TX. Find event and ticket information.
- Karen Barbee Adkisson, Belly Dancer, Founder/Owner of Karavan Studio – Arts Alive San AntonioI did not get a deeper appreciation for it until I interacted with people from the Near and Middle East. I finally took it seriously when I quit my corporate job in 1988. By that time, I was dancing in nightclubs in Houston and I learning more about belly dancing – the music, the culture, the traditions of a people. Also, I was making quite a bit of money. Then I decided to open a teaching studio in San Antonio.
Source Photo Audit
Real venue, performer, food, drink, and artifact evidence
Real-source gate passed for this draft
48 real-source image candidates retained.
artist29
venue16
food_drink3
role: group_or_performance21
role: individual_member8
role: venue_place16
role: venue_food_drink3
- artsalivesa.com official source photoartist / group_or_performance / official_source_page / Who: Karavan belly dancers. What: The Dakota East Side Ice House San Antonio
- artsalivesa.com official source photoartist / group_or_performance / official_source_page / Who: Karavan belly dancers. What: The Dakota East Side Ice House San Antonio
- karavanstudio.com official source photoartist / group_or_performance / official_source_page / image_search_source_page
- karavanstudio.com official source photoartist / group_or_performance / official_source_page / image_search_source_page
- karavanstudio.com official source photoartist / group_or_performance / official_source_page / image_search_source_page
- karavanstudio.com official source photoartist / group_or_performance / official_source_page / image_search_source_page
- karavanstudio.com official source photoartist / group_or_performance / official_source_page / image_search_source_page
- karavanstudio.com official source photoartist / group_or_performance / official_source_page / image_search_source_page
- karavanstudio.com official source photoartist / group_or_performance / official_source_page / image_search_source_page
- karavanstudio.com official source photoartist / group_or_performance / official_source_page / image_search_source_page
- karavanstudio.com official source photoartist / group_or_performance / official_source_page / image_search_source_page
- karavanstudio.com official source photoartist / group_or_performance / official_source_page / image_search_source_page
- karavanstudio.com official source photoartist / group_or_performance / official_source_page / image_search_source_page
- karavanstudio.com official source photoartist / individual_member / official_source_page / image_search_source_page
- karavanstudio.com official source photoartist / individual_member / official_source_page / image_search_source_page
- karavanstudio.com official source photoartist / individual_member / official_source_page / image_search_source_page
Media Draft Plan
42 line items across channels, locked until approval01
Press release
Press / Approval press page / Long-form release
Event Promise: Who: Karavan belly dancers. What: must be explained as a public reason to go: what happens, when it happens, where it happens, and why that matters to a real audience. Lead press, social, calendar, email, and video with the event promise before any decorative language. Approval URL: https://imc.forrestgoodpllc.com/press/who-karavan-belly-dancers-what-the-dakota-east-side-ice-house
02
Media advisory
Press / Editor email / Short advisory
Advisory draft: Who: Karavan belly dancers. What: at The Dakota East Side Ice House. Every Tuesday, 7 PM to 10 PM. 433 S. Hackberry St, San Antonio, TX, 78203. Press materials are staged for approval. Approval URL: https://imc.forrestgoodpllc.com/press/who-karavan-belly-dancers-what-the-dakota-east-side-ice-house
03
Calendar editor pitch
Press / Local arts editors / Pitch note
Pitch draft: Who: Karavan belly dancers. What: is scheduled for The Dakota East Side Ice House. Every Tuesday, 7 PM to 10 PM. Research and graphics are staged for review. Approval URL: https://imc.forrestgoodpllc.com/press/who-karavan-belly-dancers-what-the-dakota-east-side-ice-house
04
Do210 listing
Calendars / Do210 / Event listing
Who: Karavan belly dancers. What: at The Dakota East Side Ice House. Every Tuesday, 7 PM to 10 PM. 433 S. Hackberry St, San Antonio, TX, 78203. Approval URL: https://imc.forrestgoodpllc.com/press/who-karavan-belly-dancers-what-the-dakota-east-side-ice-house
05
San Antonio Current listing
Calendars / Community calendar / Event listing
Who: Karavan belly dancers. What: at The Dakota East Side Ice House. Every Tuesday, 7 PM to 10 PM. 433 S. Hackberry St, San Antonio, TX, 78203. Approval URL: https://imc.forrestgoodpllc.com/press/who-karavan-belly-dancers-what-the-dakota-east-side-ice-house
06
TPR calendar
Calendars / Community calendar / Event listing
Who: Karavan belly dancers. What: at The Dakota East Side Ice House. Every Tuesday, 7 PM to 10 PM. 433 S. Hackberry St, San Antonio, TX, 78203. Approval URL: https://imc.forrestgoodpllc.com/press/who-karavan-belly-dancers-what-the-dakota-east-side-ice-house
07
Evvnt listing
Calendars / Syndicated calendar / Event listing
Who: Karavan belly dancers. What: at The Dakota East Side Ice House. Every Tuesday, 7 PM to 10 PM. 433 S. Hackberry St, San Antonio, TX, 78203. Approval URL: https://imc.forrestgoodpllc.com/press/who-karavan-belly-dancers-what-the-dakota-east-side-ice-house
08
Venue website listing
Calendars / Venue calendar / Event listing
Who: Karavan belly dancers. What:. Every Tuesday, 7 PM to 10 PM. The Dakota East Side Ice House, 433 S. Hackberry St, San Antonio, TX, 78203. Approval URL: https://imc.forrestgoodpllc.com/press/who-karavan-belly-dancers-what-the-dakota-east-side-ice-house
09
Press page link share
Owned Web / IMC press hub / Open Graph card
Who: Karavan belly dancers. What: approval page staged with research, graphics, MP4, and distribution drafts. Approval URL: https://imc.forrestgoodpllc.com/press/who-karavan-belly-dancers-what-the-dakota-east-side-ice-house
10
Homepage event feature
Owned Web / Site feature / Short web blurb
Who: Karavan belly dancers. What: at The Dakota East Side Ice House. Every Tuesday, 7 PM to 10 PM. 433 S. Hackberry St, San Antonio, TX, 78203. Full campaign package is ready for approval. Approval URL: https://imc.forrestgoodpllc.com/press/who-karavan-belly-dancers-what-the-dakota-east-side-ice-house
11
Link-in-bio line
Owned Web / Instagram profile / Bio link copy
Who: Karavan belly dancers. What: at The Dakota East Side Ice House - Every Tuesday, 7 PM to 10 PM. Details: https://imc.forrestgoodpllc.com/press/who-karavan-belly-dancers-what-the-dakota-east-side-ice-house
12
Instagram feed square
Organic Social / Instagram / 1080x1080 caption
Who: Karavan belly dancers. What: at The Dakota East Side Ice House. Every Tuesday, 7 PM to 10 PM. Details are staged for approval before public distribution.
13
Instagram portrait feed
Organic Social / Instagram / 1080x1350 caption
Who: Karavan belly dancers. What: at The Dakota East Side Ice House. Every Tuesday, 7 PM to 10 PM. 433 S. Hackberry St, San Antonio, TX, 78203. Details and approval assets: https://imc.forrestgoodpllc.com/press/who-karavan-belly-dancers-what-the-dakota-east-side-ice-house
14
Instagram Story slide 1
Organic Social / Instagram Stories / 1080x1920 story
Who: Karavan belly dancers. What: / The Dakota East Side Ice House / Every Tuesday, 7 PM to 10 PM
15
Instagram Story slide 2
Organic Social / Instagram Stories / Link sticker story
Details staged for approval: https://imc.forrestgoodpllc.com/press/who-karavan-belly-dancers-what-the-dakota-east-side-ice-house
16
Instagram Reel
Organic Social / Instagram Reels / Vertical MP4 caption
Who: Karavan belly dancers. What: at The Dakota East Side Ice House. Every Tuesday, 7 PM to 10 PM. Details are staged for approval before public distribution. https://imc.forrestgoodpllc.com/press/who-karavan-belly-dancers-what-the-dakota-east-side-ice-house
17
Facebook event cover
Organic Social / Facebook Events / 1920x1005 cover
Who: Karavan belly dancers. What: at The Dakota East Side Ice House. Every Tuesday, 7 PM to 10 PM. 433 S. Hackberry St, San Antonio, TX, 78203.
18
Facebook feed post
Organic Social / Facebook / Feed caption
Who: Karavan belly dancers. What: at The Dakota East Side Ice House. Every Tuesday, 7 PM to 10 PM. Details are staged for approval before public distribution. https://imc.forrestgoodpllc.com/press/who-karavan-belly-dancers-what-the-dakota-east-side-ice-house
19
Facebook Story
Organic Social / Facebook Stories / Vertical story
Who: Karavan belly dancers. What: at The Dakota East Side Ice House. Every Tuesday, 7 PM to 10 PM.
20
Threads post
Organic Social / Threads / Short text post
Who: Karavan belly dancers. What: at The Dakota East Side Ice House. Every Tuesday, 7 PM to 10 PM. 433 S. Hackberry St, San Antonio, TX, 78203. Details: https://imc.forrestgoodpllc.com/press/who-karavan-belly-dancers-what-the-dakota-east-side-ice-house
21
LinkedIn post
Organic Social / LinkedIn / Professional post
Who: Karavan belly dancers. What: is scheduled for The Dakota East Side Ice House. Every Tuesday, 7 PM to 10 PM. Campaign materials are staged for review. Approval URL: https://imc.forrestgoodpllc.com/press/who-karavan-belly-dancers-what-the-dakota-east-side-ice-house
22
TikTok caption
Organic Social / TikTok / Vertical video caption
Who: Karavan belly dancers. What: at The Dakota East Side Ice House. Every Tuesday, 7 PM to 10 PM. Details: https://imc.forrestgoodpllc.com/press/who-karavan-belly-dancers-what-the-dakota-east-side-ice-house
23
YouTube Short
Organic Social / YouTube Shorts / Vertical MP4 description
Who: Karavan belly dancers. What: at The Dakota East Side Ice House. Every Tuesday, 7 PM to 10 PM. https://imc.forrestgoodpllc.com/press/who-karavan-belly-dancers-what-the-dakota-east-side-ice-house
24
Announcement email
Email / House list / Email draft
Subject: Who: Karavan belly dancers. What: at The Dakota East Side Ice House Who: Karavan belly dancers. What: is planned for The Dakota East Side Ice House. Every Tuesday, 7 PM to 10 PM. 433 S. Hackberry St, San Antonio, TX, 78203.
25
Reminder email
Email / House list / Email draft
Subject: Who: Karavan belly dancers. What: reminder Who: Karavan belly dancers. What: at The Dakota East Side Ice House. Every Tuesday, 7 PM to 10 PM. 433 S. Hackberry St, San Antonio, TX, 78203. Details: https://imc.forrestgoodpllc.com/press/who-karavan-belly-dancers-what-the-dakota-east-side-ice-house
26
Day-of email
Email / House list / Email draft
Subject: Tonight: Who: Karavan belly dancers. What: Who: Karavan belly dancers. What: at The Dakota East Side Ice House. Every Tuesday, 7 PM to 10 PM. 433 S. Hackberry St, San Antonio, TX, 78203. Details: https://imc.forrestgoodpllc.com/press/who-karavan-belly-dancers-what-the-dakota-east-side-ice-house
27
Announcement SMS
SMS / SMS list / 160-char draft
Who: Karavan belly dancers. What: at The Dakota East Side Ice House: Every Tuesday, 7 PM to 10 PM.
28
Reminder SMS
SMS / SMS list / 160-char draft
Who: Karavan belly dancers. What: at The Dakota East Side Ice House: Every Tuesday, 7 PM to 10 PM. Details: https://imc.forrestgoodpllc.com/press/who-karavan-belly-dancers-what-the-dakota-east-side-ice-house
29
Venue collaborator post
Partner / Venue social / Caption draft
The Dakota East Side Ice House partner copy: Who: Karavan belly dancers. What: at The Dakota East Side Ice House. Every Tuesday, 7 PM to 10 PM. 433 S. Hackberry St, San Antonio, TX, 78203. Details: https://imc.forrestgoodpllc.com/press/who-karavan-belly-dancers-what-the-dakota-east-side-ice-house
30
Artist collaborator post
Partner / Artist social / Caption draft
Who: Karavan belly dancers. What: partner copy: Who: Karavan belly dancers. What: at The Dakota East Side Ice House. Every Tuesday, 7 PM to 10 PM. 433 S. Hackberry St, San Antonio, TX, 78203. Details: https://imc.forrestgoodpllc.com/press/who-karavan-belly-dancers-what-the-dakota-east-side-ice-house
31
Neighborhood group listing
Partner / Local groups / Short listing
Who: Karavan belly dancers. What: at The Dakota East Side Ice House. Every Tuesday, 7 PM to 10 PM. 433 S. Hackberry St, San Antonio, TX, 78203. Details: https://imc.forrestgoodpllc.com/press/who-karavan-belly-dancers-what-the-dakota-east-side-ice-house
32
Press kit note
Partner / Media contacts / Short note
Press kit draft: images, MP4 proof, research trail, and copy are available for Who: Karavan belly dancers. What:. Approval URL: https://imc.forrestgoodpllc.com/press/who-karavan-belly-dancers-what-the-dakota-east-side-ice-house
33
Meta awareness ad
Paid Social / Facebook/Instagram / Image ad copy
Who: Karavan belly dancers. What: at The Dakota East Side Ice House. Every Tuesday, 7 PM to 10 PM. 433 S. Hackberry St, San Antonio, TX, 78203. Learn more: https://imc.forrestgoodpllc.com/press/who-karavan-belly-dancers-what-the-dakota-east-side-ice-house
34
Meta reel ad
Paid Social / Facebook/Instagram / Vertical MP4 ad
Who: Karavan belly dancers. What: at The Dakota East Side Ice House. Every Tuesday, 7 PM to 10 PM. Learn more: https://imc.forrestgoodpllc.com/press/who-karavan-belly-dancers-what-the-dakota-east-side-ice-house
35
Retargeting story
Paid Social / Facebook/Instagram / Story ad copy
Still considering plans? Who: Karavan belly dancers. What: is scheduled at The Dakota East Side Ice House. Every Tuesday, 7 PM to 10 PM. Details: https://imc.forrestgoodpllc.com/press/who-karavan-belly-dancers-what-the-dakota-east-side-ice-house
36
Link click ad
Paid Social / Facebook/Instagram / Traffic ad copy
Who: Karavan belly dancers. What: at The Dakota East Side Ice House. Every Tuesday, 7 PM to 10 PM. 433 S. Hackberry St, San Antonio, TX, 78203. Event details: https://imc.forrestgoodpllc.com/press/who-karavan-belly-dancers-what-the-dakota-east-side-ice-house
37
Poster proof
Print / Venue print / 1080x1350 poster
Who: Karavan belly dancers. What: / The Dakota East Side Ice House / Every Tuesday, 7 PM to 10 PM / 433 S. Hackberry St, San Antonio, TX, 78203
38
Door sign proof
Print / Venue print / Simple sign
Who: Karavan belly dancers. What:. Every Tuesday, 7 PM to 10 PM. Details: https://imc.forrestgoodpllc.com/press/who-karavan-belly-dancers-what-the-dakota-east-side-ice-house
39
QR handout
Print / Street team / Handout text
Who: Karavan belly dancers. What: at The Dakota East Side Ice House. Scan or visit https://imc.forrestgoodpllc.com/press/who-karavan-belly-dancers-what-the-dakota-east-side-ice-house
40
Contact sheet
Creative Ops / Approval asset / 1600x1200 sheet
Approval contact sheet for Who: Karavan belly dancers. What:: graphics, MP4, and campaign copy staged in one package.
41
UTM tracking
Creative Ops / Analytics / Tracking draft
utm_source=[channel]&utm_medium=[surface]&utm_campaign=who-karavan-belly-dancers-what-the-dakota-east-side-ice-house
42
Distribution lock
Creative Ops / Approval workflow / Checklist line
No calendars, social posts, emails, SMS, partner posts, or paid placements are released until approval.
Channel Drafts
Held until approvalWho: Karavan belly dancers. What: at The Dakota East Side Ice House. Every Tuesday, 7 PM to 10 PM. Details are staged for approval before public distribution.
Who: Karavan belly dancers. What: at The Dakota East Side Ice House. Every Tuesday, 7 PM to 10 PM. 433 S. Hackberry St, San Antonio, TX, 78203.
Subject: Who: Karavan belly dancers. What: at The Dakota East Side Ice House Who: Karavan belly dancers. What: is planned for The Dakota East Side Ice House. Every Tuesday, 7 PM to 10 PM. 433 S. Hackberry St, San Antonio, TX, 78203.
Who: Karavan belly dancers. What: at The Dakota East Side Ice House: Every Tuesday, 7 PM to 10 PM.