Campaign Operations

Your Stage Online: Websites + Social for Performing Musicians · Claude Cut

Production status

1
Pre-ProductionResearch, the story brief, and the channel plan
2
ProductionNative copy, key art, and the type-led reel
3
Post-ProductionDistribution across every channel, logged live
THE IMC MACHINEPress & Distribution Sheet

Distribution Record

Posted under Forrest Good PLLC.

#ChannelTypeMedia ReachStatusPostedLink
1Press Release - EmailEarned Mediaapproximately 12M combined (SA outlets)PendingScheduled
2EventbriteEvent ListingEventbrite SAPendingScheduled
3Facebook - FeedSocial274 followersPendingScheduled
4Instagram - FeedSocial55 followersPendingScheduled
5YouTube - ShortSocialGCM channelPendingScheduled
6LinkedInSocialForrest Good PLLC profilePendingScheduled
7Do210 CalendarCalendarapproximately 54K followersPendingScheduled
8TPR Community CalendarCalendarapproximately 80K weekly listenersPendingScheduled
9San Antonio CurrentCalendarapproximately 933K monthly readersPendingScheduled
10Evvnt CalendarCalendarSyndicated networkPendingScheduled
11Press Page (Owned Web)Owned WebGCM sitePendingScheduled
12Homepage FeatureOwned WebGCM sitePendingScheduled
13Link-in-BioOwned WebLinktreePendingScheduled

This sheet is the tracker and to-do for analytics and distribution after approval. It is written for one reader: the operator who approves the campaign and then follows it out the door.

The IMC Machine
Brand Kit The IMC Machine Forrest Good PLLC

approved IMC cat-in-viewfinder logo

0 Live 0 Ready 0 Pending 31 Held

0% live and 0% moved across 31 channels.

Status Desk

Status Desk

Where the campaign stands right now and what to move next.

Awaiting approval. This sheet is a proof; nothing distributes until the campaign is approved in the studio.

0
Live

Submitted, posted, or published with a link on file.

0
Ready

Approved and staged, waiting on the go.

0
Pending

Underway right now.

31
Held

Needs a hand before it can move.

0% live and 0% moved across 31 channels.

Next: 31 of 31 channels are held and waiting on the next move. Open the roster.

Distribution Desk

Distribution Desk

The one roster of every channel this campaign reaches, with live status and links.

Live URL and Publishing Tracker
# Deliverable Platform Live URL Asset Link Status Date Time Stamp Copy Notes
01 Do210Local event calendars Calendar On deck Not yet Not yet Copy 1 Do210 account/session if submitting inside browser
02 TPR Community CalendarLocal event calendars Calendar On deck Not yet Not yet Copy 1 TPR submission form
03 SA CurrentLocal event calendars Calendar On deck Not yet Not yet Copy 1 SA Current account/form
04 EvvntLocal event calendars Calendar On deck Not yet Not yet Copy 1 Evvnt publisher account
05 MeetupLocal event calendars Calendar On deck Not yet Not yet Copy 1 Meetup group organizer account
06 EventbriteTicket buyers Ticketing On deck Not yet Not yet Copy 1 Eventbrite token
07 Facebook EventSocial followers Social event On deck Not yet Not yet Copy 1 Connected Meta page permissions
08 Facebook PostSocial followers Social post On deck Not yet Not yet Copy 1 Connected Meta page permissions
09 Instagram Post/ReelSocial followers Social post On deck Not yet Not yet Copy 1 Instagram business account
10 LinkedIn PostSocial followers Social post On deck Not yet Not yet Copy 1 LinkedIn OAuth
11 X / Twitter PostSocial followers Social post On deck Not yet Not yet Copy 1 X API credentials
12 YouTube ShortsShort-form video audiences Video On deck Not yet Not yet Copy 1 YouTube OAuth
13 Facebook ReelShort-form video audiences Video On deck Not yet Not yet Copy 1 Connected Meta page permissions
14 Instagram Reel/StoryShort-form video audiences Video On deck Not yet Not yet Copy 1 Instagram business account
15 LinkedIn VideoShort-form video audiences Video On deck Not yet Not yet Copy 1 LinkedIn OAuth
16 Email Press Release RecipientsDirect inbox Email On deck Not yet Not yet Copy 1 Approved email sender
17 Email Campaign SubscribersDirect inbox Email On deck Not yet Not yet Copy 1 Email provider credentials
18 KSAT 12Newsroom assignment desks Media contact On deck Not yet Not yet Copy 1 Approved press email list
19 KENS 5Newsroom assignment desks Media contact On deck Not yet Not yet Copy 1 Approved press email list
20 KABB Fox 29 (Daytime SA)Newsroom assignment desks Media contact On deck Not yet Not yet Copy 1 Approved press email list
21 WOAI / News 4 SANewsroom assignment desks Media contact On deck Not yet Not yet Copy 1 Approved press email list
22 KLRN (PBS)Newsroom assignment desks Media contact On deck Not yet Not yet Copy 1 Approved press email list
23 Texas Public Radio Arts DeskNewsroom assignment desks Media contact On deck Not yet Not yet Copy 1 Approved press email list
24 KRTU 91.7Newsroom assignment desks Media contact On deck Not yet Not yet Copy 1 Approved press email list
25 SA Express-NewsNewsroom assignment desks Media contact On deck Not yet Not yet Copy 1 Approved press email list
26 San Antonio ReportNewsroom assignment desks Media contact On deck Not yet Not yet Copy 1 Approved press email list
27 San Antonio MagazineNewsroom assignment desks Media contact On deck Not yet Not yet Copy 1 Approved press email list
28 Visit San AntonioNewsroom assignment desks Media contact On deck Not yet Not yet Copy 1 Approved press email list
29 La Prensa TexasNewsroom assignment desks Media contact On deck Not yet Not yet Copy 1 Approved press email list
30 Out In SANewsroom assignment desks Media contact On deck Not yet Not yet Copy 1 Approved press email list
31 SA FlavorNewsroom assignment desks Media contact On deck Not yet Not yet Copy 1 Approved press email list

Copy Desk

Copy Desk

The approved copy for each channel, written once and linked from its roster row.

Copy 1 Press release

Press release (English)

Serves: Email, media contacts, calendars, and ticketing

Forrest Good PLLC has a simple argument for San Antonio's working musicians: the hours you spend fighting a website builder are hours you are not playing, writing, or booking. The agency's newest package builds both halves of a musician's public life at once, a real website and a dressed, working social platform presence, delivered together and built to get you booked.

The website is not a brochure. It works like a stage door: your music where a booker can hear it in one click, your dates where a fan can find them, a press kit a journalist can actually use, and a booking contact that lands somewhere serious. The social side arrives ready to perform, with profiles dressed to match the site, a template system for show announcements, and a first month of posts built from your own photographs and shows.

The package draws on the same system Forrest Good PLLC uses for its own campaigns and for venues and artists across San Antonio, from neighborhood ice houses to fine artists. Every piece is built from the musician's real material: real photographs, real dates, real songs. Nothing generic, nothing invented.

Performing musicians can see current work and start a conversation at forrestgoodpllc.com.

Roster rows: Do210, TPR Community Calendar, SA Current, Evvnt, Meetup, Eventbrite, Facebook Event, Facebook Post, Instagram Post/Reel, LinkedIn Post, X / Twitter Post, YouTube Shorts, Facebook Reel, Instagram Reel/Story, LinkedIn Video, Email Press Release Recipients, Email Campaign Subscribers, KSAT 12, KENS 5, KABB Fox 29 (Daytime SA), WOAI / News 4 SA, KLRN (PBS), Texas Public Radio Arts Desk, KRTU 91.7, SA Express-News, San Antonio Report, San Antonio Magazine, Visit San Antonio, La Prensa Texas, Out In SA, SA Flavor

Art Desk

Art Desk

The proof wall of finished graphics and reels, each shown once with credit, format, and render status.

Graphics

Record Desk

Record Desk

The verified facts behind the campaign: profile, venue, bios, boilerplate, and contacts.

Campaign profile

Date
Always on
Time
TBD
Venue
Forrest Good PLLC
Genre
Creative Services
Location
San Antonio, TX
Forrest Good PLLC work
Forrest Good PLLC work

Venue and location

Forrest Good PLLC is hosting Your Stage Online: Websites + Social for Performing Musicians · Claude Cut.

Address
San Antonio, TX

Brand kit

Product
The IMC Machine
Parent brand
Forrest Good PLLC
Primary mark
approved IMC cat-in-viewfinder logo
Palette
#121922 · #ffffff · #a01010 · #16273f · #1e3557 · #d8e0e8 · #c0a050 · #502020

Professor Good: smart, warm, concrete, editorial, no hype, no invented claims

Media contact

Contact
Forrest Good PLLC

Boilerplate and credits

Quotes, images, and event details on this sheet are cleared for publication.

Every graphic and reel in the Art Desk is an original campaign asset, cleared for use across the channels in the Distribution Desk roster.

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